The Story Behind FoundryOps

Why I'm Building FoundryOps

I've spent most of my career in B2B sales and Revenue Operations, and there's a pattern I see everywhere: we all have that folder.

The one full of hacky scripts, half-broken spreadsheets, and "temporary" fixes that somehow became business-critical. A Python script here to dedupe a list. A gnarly VLOOKUP there to match company names. A carefully wired Google Sheet that no one else is allowed to touch.

I've personally spent years downloading Salesforce reports, rebuilding pivot tables, wiring up refreshes, doing appends, and hand-matching "obvious" companies. IBM vs International Business Machines. Google vs Google LLC. You know exactly what I mean.

Eventually it hit me: this isn't a weird quirk of my workflow — this is the job for most Ops people. And it almost never gets meaningful product attention.

What I'm Trying to Prove

I wanted to be part of the first wave of operators who use AI to actually ship software — not just write LinkedIn posts about it.

FoundryOps is my experiment:

• •No funding, no unicorn slide deck. I'm not raising a round or chasing a billion-dollar valuation. I'm just building tools that make RevOps and Marketing Ops lives easier.
• •A true one-person shop. Everything you see here — the site, the apps, the integrations — has been built by me, with AI as my co-pilot. I'm genuinely curious how far a solo founder can go with the current generation of AI tooling.
• •Value-first economics. Try it for free. If it saves you time and you want to pay for it, great. That's the whole business model.

How AI Changed the Equation

For most of my career, building software like this would've required funding. You needed engineers to build, a sales team to sell, and investors to bankroll the whole experiment.

But that world is gone.

AI has leveled the playing field in a way that still feels surreal. With the tools available today, a solo founder with deep domain experience can build:

• →the full application stack
• →the backend infrastructure
• →the data pipelines
• →the documentation
• →the website
• →and the GTM motion

…without needing a team of 20 or a seed round to get started.

That shift changes the economics completely.

If I can build everything myself — using AI as my multiplier — then I don't need a sales team, I don't need a board, and I don't need to chase growth for growth's sake. I can run a product-led business, keep pricing fair, and pass the efficiencies directly back to the people who use the product.

To me, that feels like a win for customers and a win for solo founders.

I don't need to sell the company. I don't need to fundraise. I can just keep shipping useful tools for Ops people because it's fun — and because it helps.

What Makes FoundryOps Different

FoundryOps isn't trying to replace your CRM or become "yet another platform." It focuses on the unglamorous work that never goes away:

• →Cleaning and enriching messy lists
• →Matching accounts, leads, and contacts with confidence
• →Making spreadsheets and Salesforce play nicely together

Under the hood there's a lot of AI and graph tech, but the principles are simple:

• •Show your work. Every match and change comes with an explanation you can show to sales, marketing, finance — whoever's asking.
• •Keep you in control. Full audit trails, safe undo, and workflows that respect how Ops really works.
• •Meet you where you work. We're starting in Google Sheets because that's where so much Ops work actually happens, with web and API experiences growing around it.

Built With (and For) the Ops Community

Right now, "we" is just me—but I want this to feel like a community project.

If you're in RevOps or Marketing Ops and there's a painful workflow you'd love to automate—some recurring CSV nightmare, some matching puzzle, some "don't touch that tab" spreadsheet—I want to hear about it. A lot of the roadmap already comes directly from conversations with people like you.

Tell me what you need. I'll do my best to build it in.

Let's finally retire that folder of hacky scripts—together.